Obesity is the third biggest global social burden created by humans (after smoking and armed violence). The ‘normal’ person is sick every single day! In the US 88% of people have a metabolic disorder. >70% of people are obese or overweight, and the number is rising. 3/5 have metabolic syndrome, 1/3 are pre-diabetic and 1/10 are diabetic. Diabetes is the #1 cause of early death, heart disease (which is the #1 cause of death), kidney failure, amputation and blindness. Diabetes is the #7 direct cause of death. 90% of diabetes is type 2, and of this 50% is preventable. Today diabetes is the biggest federal tax spend in healthcare at 20% with roughly a billion dollars spent per day. People’s health is compromised, costing them thousands a year and burdening our health care and social systems. Low carb and keto has been shown to improve symptoms of metabolic syndrome and even reverse Type 2 Diabetes.