A nutrition nerd hungry for positive change!
I am an ex-champion calorie counter. It started with coxing light-weight rowing crews, followed by a career in food & beverage. I thought I knew it all! Then I discovered keto. I was introduced to it by fellow physicists whose facts checked out. I got obsessed. I created KEHO, a real food savory snack, as I hate to cook but wanted easy real food.
KEHO means ‘a living human body’ in Finnish
We chose it because we believe life is best lived, like REAL-ly lived, and lived humanely and sustainably. So grab an easy real food snack and live your best life!
We make science deliciously digestible
We do the geeking out on leading edge (not bleeding edge) science and make tasty things using natural ingredients. We do the work so you don't have to. We hold ourselves to clinical proof standards, so make no pixie dust magic ingredient claims.
OK, we may also enjoy being a tad disruptive ;)
breaking that traditional compromise of healthy or delicious
+
flipping conventional nutrition upside down
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living the salty & spicy; not being too sweet ;)
Shhh, we’re on a secret mission to (ob)literate obesity
ob as in get rid off
+
literate as in educate
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obesity as in the big problem
=
secret as in KEHO is
too good to be good for you!
SAD (Standard American Diet) FACTS:
Obesity is the third biggest global social burden created by humans (McKinsey, Nov 2014 - after smoking and armed violence). In the US >70% of people are obese or overweight, and the number is rising. The ‘normal’ person is obese and sick every single day! 3/5 have metabolic syndrome, 1/3 are pre-diabetic and 1/10 are diabetic. Diabetes is the #1 cause of early death, heart disease (which is the #1 cause of death), kidney failure, amputation and blindness. Diabetes is the #7 direct cause of death. 90% of diabetes is type 2, and of this 50% is preventable. Today diabetes is the biggest federal tax spend in healthcare at 20% with roughly a billion dollars spent per day. People’s health is compromised, costing them thousands a year and burdening our health care and social systems. Keto has been shown to improve symptoms of metabolic syndrome and even reverse Type 2 Diabetes.